Raising the Global Profile and Impact of Your Journal:

This talk uncovers industry best practices, new core practices at Wiley and personal core practices that can all help to drive journal impact.

Speaker Bio

As EVP and CMO,  is responsible for John Wiley & Sons marketing, communications and government affairs efforts worldwide.

He leads Wiley’s revenue-driving marketing initiatives through key disciplines in the global “Marketing Revenue Center” including customer experience, demand generation, CRM, sales enablement, social media, content marketing, digital commerce, digital analytics and SEO/SEM

Focused on developing customer relationships and driving new revenue opportunities, he is helping to lead Wiley’s transformation from a traditional book publisher to a global provider of digital content and content enabled solutions.

Prior to joining Wiley, Stobaugh led emerging technology companies in the legal, financial, and healthcare industries to successful financial exits and generated over $200 million in shareholder payouts. Previously, he served in senior management roles for Reuters and Nestle Switzerland where he successfully launched the Nespresso division in the USA.

Stobaugh earned his BA from Tulane University and his MBA from Harvard Business School. A Certified Sommelier, he is also a life-long collector of French wines.